01 — HER & CO.
Women. Business.
Opportunity.
HER & CO. is a platform dedicated to creating experiences and relationships around businesswomen and their international ambitions.
Our agenda brings together business, diplomacy, capital strategy, and investment. We address the decisions involved in growing a company, entering new markets, and developing relationships among people, organizations, and countries.
We create spaces where knowledge, relationships, and business solutions connect in practical ways.
02 — HER Forum — International Businesswomen
A gathering designed around business needs.
HER Forum brings together business owners, executives, investors, and diplomats to share perspectives, build relationships, and find relevant solutions for their businesses.
Each company's participation is prepared to connect its services with the audience's real decisions: operating more effectively, strengthening a business, and expanding internationally.
First edition: November 25, 2026 · Panama City.
03 — The Opportunity
A presence connecting vision, solutions, and business relationships.
We propose positioning your organization before women entrepreneurs building businesses with international ambitions.
The experience will enable you to:
- Present the company's vision and its representatives' leadership.
- Explain how your solutions address specific business needs.
- Facilitate conversations with prospective clients.
- Identify interests and route inquiries to the appropriate team.
- Produce content supporting your communications and sales activity.
The aim is for participants to understand the value of your solutions and find a clear path to begin a relationship with your organization.
04 — HER Pinnacle
The Highest Expression of Partnership
The most distinguished expression of HER Partnerships, reserved for one organization per HER Forum edition.
HER Pinnacle offers a privileged position to present solutions to women seeking to strengthen their businesses and expand internationally.
It integrates strategic preparation, a leading stage presence, content, brand visibility, and opportunity follow-up.
Each contribution will be designed to connect selected products and services with specific audience needs and facilitate conversations with your team.
Exclusivity applies to the HER Pinnacle category; it does not imply industry exclusivity.
05 — The Four Pillars
An integrated strategy, from preparation to business opportunity.
| Pillar | Role within the partnership |
|---|---|
| HER Studio | Strategic preparation of the full experience and editorial and audiovisual production to present the organization's vision, leadership, and solutions. |
| HER Privé | A private gathering and press conference to introduce the organization to the media and selected guests. |
| HER Forum | Connection with businesswomen through stage participation, brand experiences, and in-person assistance. |
| HER Business Intelligence | Strategy and technology to capture interests, facilitate contact, and monitor opportunities for 90 days from the agreement date. |
06 — Strategic Preparation
A working session to design the full experience.
Consulting fees included: five hours of joint strategic work between HER & CO. and your organization.
These hours are part of the partnership investment and cover comprehensive preparation for HER Studio and HER Business Intelligence, as well as participation in HER Privé and HER Forum.
During the sessions, we will work on:
- Aligning goals, expectations, and performance indicators.
- Selecting priority products and services.
- Refining messages and value propositions.
- Designing stage participation and the brand space.
- Preparing representatives and the sales team.
- Defining how inquiries are received, distributed, and handled.
The final selection and naming of products and services will be approved by the organization.
07 — HER Studio
Strategy, Stories & Production
An editorial and audiovisual production dedicated to presenting your organization's leadership, solutions, and clients' experiences.
The proposal includes a recording crew for three hours.
| Production | Included scope |
|---|---|
| Main interview | One interview with the organization's designated representative, focused on her vision, leadership, and offering for businesswomen. |
| Product and service interviews | Three interviews with product or service leads to present their solutions and applications. Estimated recording time: 15 minutes per participant. |
| Client testimonials | Three interviews to share real experiences and show how the company's solutions support clients' businesses. Estimated recording time: 15 minutes per client. |
| Professional photography | Individual and group photographs of participants. |

Recording location
Production may take place at the organization's premises, in a space and on a date coordinated in advance with your team.
Session scope
The three hours cover interviews and photography, following an agreed production schedule.
The times shown refer to recording, not the length of final pieces. Testimonials are subject to participants' authorization.
08 — HER Digital
Social Media Campaigns
Distribution of HER Studio material on LinkedIn, Instagram, YouTube, and WhatsApp Status to present the organization's leadership, solutions, and clients' experiences.
The partnership includes:
- Editing and adapting HER Studio interviews, testimonials, and photographs for digital publication.
- Three editorial content pieces for Instagram and LinkedIn, focused on leadership, professional background, and solutions.
- One dedicated YouTube playlist featuring interviews and content produced in HER Studio.
- Inclusion of one corporate video of up to three minutes, provided by the organization.
- Distribution of selected content through WhatsApp Status.
- Collaborative posts, mentions, or links to company profiles, depending on available features and acceptance.
- Copy with calls to action connected to HER Business Intelligence through links, QR codes, or agreed automated response mechanisms.
- Delivery of agreed final materials for use on the organization's channels, in accordance with established usage rights.
Content production language: Spanish.
The schedule, materials, and copy are subject to the organization's approval before publication.
09 — HER Privé
An Exclusive Media Gathering
November 11, 2026 · 9:00 a.m.
A private gathering and press conference to present the HER Forum vision to the media and selected guests.
Invitations included: 3.
The experience includes:
- Introduction and recognition as a HER Pinnacle Partner.
- Conversations with media outlets and invited representatives.
- Inclusion in official event photography.
- Brand presence on agreed materials.
Institutional participation will be announced as confirmed.
10 — HER Forum
Where Leadership Meets Opportunity
November 25, 2026 · Panama City.
The organization will have 30 minutes on stage, with editorial preparation and prominent placement within the program, to be coordinated.
The presentation will connect your vision, solutions, and a real client experience.
| Segment | Duration | Purpose |
|---|---|---|
| Organization presentation | 5 minutes | Share the organization's vision and offering for internationally minded businesswomen. |
| Guided conversation | 20 minutes | Present solutions through product or service leads, linked to specific business needs. |
| A client's experience | 5 minutes | Provide a real testimonial demonstrating the value of the solutions and building confidence to begin a relationship with the company. |
HER will support the development of the focus, preparation of questions, and review of the presentation.
The client's participation is subject to her confirmation and authorization.
11 — Guest Privileges
A privileged experience for your guests.
HER Forum invitations included: 15.
The organization may distribute them among representatives, clients, and strategic guests.
VIP Seating
Your guests will have seats in a reserved VIP area, alongside panelists and exclusive HER Forum guests.
Attentive hospitality and a setting conducive to sharing the experience and building relationships.
12 — Brand Presence
An identity integrated into the experience.
| Benefit | Included scope |
|---|---|
| Dedicated Brand Space | An area of up to 2 × 1 meters, featuring the organization's branding, to present services, handle inquiries, and speak with prospective clients. |
| Exclusive Lanyard Branding | Exclusive sponsor logo on the official accreditation lanyard, alongside the HER identity. |
| Official Event Backdrop | Prominent logo placement on the official backdrop used at HER Insights, HER Privé, and HER Forum, appearing in photographs and audiovisual recordings made in that space. |
| Official Brand Visibility | Highest visual prominence among sponsors on agreed screens, materials, and communications. |
| Institutional Video | Screening of one video of up to 60 seconds, provided by the organization, before the event and during scheduled breaks. |
| Welcome Materials | Inclusion of company promotional items or materials in the official welcome bag, provided by the organization and approved in advance by HER. |
The brand space will facilitate assistance and continued conversations during the coffee break and cocktail reception.
Furniture, materials, and setup are the organization's responsibility, following the concept approved with HER & CO.
13 — HER Business Intelligence
From Interest to Meaningful Connections
We will design a journey enabling participants to discover the services, express their needs, and request assistance.
Includes:
- Link and QR code.
- Interest registration form.
- Content and service presentations.
- Email and WhatsApp communications with the contact's authorization.
- Delivery of inquiries to the appropriate executive, team, or branch.
- Reports on registrations, sources, and interests.
- Final report.
The monitoring period is 90 days from the agreement date. The content and activation launch schedule will be agreed within that period.
Integrations and distribution rules will be defined with the organization's teams.
14 — Value Across the Network
Resources and opportunities for the organization.
The partnership is designed to extend its value to participating teams, offices, or branches through:
- Reusable content for communications and sales support.
- Inquiries organized by location, interest, and need.
- Insights into the solutions attracting the most interest.
- Materials supporting the organization's presence in other markets.
Your network's involvement in distribution and follow-up will help make the most of these resources.
15 — HER Exclusive
A Private Brand Experience
We include two additional hours of joint planning to design the organization's own gathering for women entrepreneurs interested in the selected services.
During these sessions, we will define:
- Business objective.
- Guest profile.
- Format and content.
- Company team participation.
- Assistance and follow-up journey.
This benefit covers design and planning. Production, execution, and event costs will be agreed separately.
16 — Results & Measurement
A shared understanding of opportunities.
| Indicator | What it will show |
|---|---|
| Registrations and sources | How many people express interest and through which channels. |
| Interest by service | Which needs and solutions attract the most attention. |
| Assistance and meetings | Which contacts move forward to a sales conversation. |
| Proposals and agreements | Which results are achieved, based on information from the organization. |
HER will report on the registrations and communications it manages. The organization will provide sales progress to complete the evaluation.
17 — Partnership Investment
HER Pinnacle
Total investment including 7% tax.
A partnership integrating strategic preparation, content production, exclusive visibility, and business opportunity follow-up.
| Component | Included scope |
|---|---|
| HER Studio & HER Business Intelligence | Five hours of joint strategic work to design the experience and sales journey. |
| HER Studio Production | Production crew for three hours of recording, including interviews and photography. |
| HER Exclusive | Two additional planning hours to design the organization's own gathering. |
| HER Forum — Guest Privileges | 15 invitations and seats in a reserved VIP area, alongside panelists and exclusive guests. |
| HER Privé | Three invitations to the private gathering and press conference. |
| HER Forum — Stage Presence | 30 minutes on stage to present the vision, solutions, and a client experience. |
| HER Business Intelligence — Monitoring | 90 days of monitoring from the agreement date, including interest registration, communications, and opportunity follow-up. |
| HER Digital & Brand Presence | Content distribution and brand presence according to the scope detailed in this proposal. |
All listed components are included in the agreed investment.
18 — HER Partnerships
Partnership Levels
Benefits comparison.
Swipe the table to view all categories.
| Benefit | HER Pinnacle | HER Legacy | HER Signature | HER Business | HER Classic |
|---|---|---|---|---|---|
| Investment | Speak with our advisors | Speak with our advisors | Speak with our advisors | Speak with our advisors | Speak with our advisors |
| Availability per edition | 1 position | 2 positions | 3 positions | 4 places | 4 places |
| HER Forum participation | Company presentation: 30 minutes on stage | Company presentation: 20 minutes on stage during the first block | Company presentation: 15 minutes on stage | Not included | Not included |
| HER Forum invitations | 15 | 8 | 6 | 4 | 4 |
| Guest seating | Reserved VIP area | Reserved VIP area | Reserved VIP area | General admission | General admission |
| HER Privé invitations | 3 | 2 | 1 | 1 | 1 |
| HER Studio | Three hours of recording with a production crew | Up to two hours of recording with a production crew | Up to one hour of recording with a production crew | Up to 30 minutes of recording with a production crew | Not included |
| Strategic preparation | Five hours of joint work, HER Studio & HER Business Intelligence | Not included | Not included | Not included | Not included |
| HER Digital | Editing and distribution of HER Studio content; three editorial pieces; YouTube playlist; corporate video of up to three minutes | Three editorial pieces + HER Studio | Three editorial pieces + HER Studio | One editorial piece + HER Studio | One editorial piece |
| Dedicated Brand Space | Area of up to 2 × 1 meters; furniture and setup provided by the company | Area of up to 2 × 1 meters; furniture and setup provided by the company | Banner | Not included | Not included |
| Exclusive Lanyard Branding | Exclusive sponsor logo on the official lanyard, alongside HER | Not included | Not included | Not included | Not included |
| Official Event Backdrop | Prominent logo placement on the official backdrop | Logo included | Logo included | Logo included | Logo included |
| Institutional Video | Screening of one video of up to 60 seconds at agreed times during the event | Screening of one video of up to 60 seconds at agreed times during the event | Screening of one video of up to 60 seconds at agreed times during the event | Screening of one video of up to 60 seconds at agreed times during the event | Not included in the defined scope |
| Welcome Materials | Inclusion of company-provided promotional items in the official welcome bag | Inclusion of company-provided promotional items in the official welcome bag | Inclusion of company-provided promotional items in the official welcome bag | Inclusion of company-provided promotional items in the official welcome bag | Inclusion of company-provided promotional items in the official welcome bag |
| HER Business Intelligence | Interest registration, authorized communications, inquiry distribution, and 90 days of monitoring from the agreement date | Interest registration, authorized communications, inquiry distribution, and 30 days of monitoring from the agreement date | Interest registration, authorized communications, inquiry distribution, and 30 days of monitoring from the agreement date | Not included | Not included |
| HER Exclusive | Two additional hours to design and plan a dedicated gathering; execution quoted separately | Not included | Not included | Not included | Not included |
Booking is subject to availability. Please speak with our advisors.
HER Forum 2026 | Panama Edition
International Businesswomen





